For LinkedIn, your website’s “about” section, and wherever else a pithy, compelling bio is called for. Samples below.

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Eye Forward artist representation agency

Eye Forward represents photographers and directors with bold, distinctive perspectives who work across all categories, from celebrity, entertainment, and fashion to lifestyle, travel, food, and still life. 

We love our artists and we love our clients, and we pride ourselves on being both a resource and a source of support for them, empowering them to create amazing work. 

Eye Forward was founded by Carol LeFlufy, who has deep roots in the photo world. She began her career as a commercial photographer before switching to the other side of the lens, working first as an assistant to iconic fashion photographer Steven Meisel and eventually as studio manager for legendary portrait photographer Annie Leibovitz. 

Having absorbed invaluable insights on the production end of the business, Carol joined Art+Commerce founding partners Jim Moffat and Anne Kennedy as a producer and assistant agent. Before long, she was repping there full time, with a roster whose impressiveness—Mary Ellen Mark, Ellen von Unwerth, and Frank Ockenfels 3 were among her artists—was a testament to her own eye, dedication, and creativity. 

After 10 years at Art+Commerce in New York, during which she branched out into teaching at ICP and the Center for Photography in Woodstock, as well as actively collecting photography and photo books, Carol moved to Southern California. There, she established Eye Forward in 2004 and continued to pursue her passion for collecting photography and for teaching, including at Art Center College of Design in Pasadena. 

More than a decade later, her highly developed instincts as an agent have enabled Eye Forward to thrive in a competitive market. “The business has never been more dynamic and fluid,” notes Carol, “and I love the challenges of the new paradigm.”

Nino with his longtime muse and friend, Gisele Bundchen.

Nino with his longtime muse and friend, Gisele Bundchen.

Nino Muñoz

Nino Muñoz is a fashion, entertainment, and advertising photographer and director known for images that are at once sophisticated and sexy. His photos have been published worldwide in Harper’s Bazaar, Vogue, GQ, The New York Times Magazine, Out, Vanity Fair, Esquire, Flare, and Numéro, among others. He has shot campaigns for clients including Lexus, Bruno Magli, Fabletics, Stuart Weitzman, London Fog, True Religion, and Victoria’s Secret. And he is one of the entertainment industry’s go-to photographers, both for celebrity portraits and for movie and TV campaigns for studios such as Warner Bros./MGM, Hulu, YouTube Red, Columbia Pictures, 20th Century Fox, CBS, NBC, and The CW.

In addition to working with some of Hollywood’s best-known names—Michael Fassbender, Hugh Jackman, Tom Cruise, Daniel Craig, Channing Tatum, Jennifer Lopez, Scarlett Johansson, Beyoncé, Kerry Washington, Kate Hudson, and Julianne Moore, among many others—Nino has also enjoyed a long collaboration with Gisele Bundchen, whom he first photographed for British Vogue in the early 1990s. “Gisele and I were already friends at the time we did the Vogue story together,” Nino explains. “She saw something in me, and she believed in me as a photographer.”

Underlying all of Nino’s work is his unpretentious, appealing personality. “So many people put on a front when dealing with high-profile figures that it becomes an obstacle,” he says. “I approach actors and models like I would anyone else—with respect and kindness.”


Brinson+Banks with Conan O'Brien having a laugh during their portrait shoot with the late-night host.

Brinson+Banks with Conan O'Brien having a laugh during their portrait shoot with the late-night host.

Kendrick Brinson and David Walter Banks, known professionally as Brinson+Banks, are a photography team whose appealing style of lifestyle and imagery and portraiture is organic in feel and buoyant in spirit. Their editorial clients include Variety, ESPN The Magazine, the Washington Post, Smithsonian, and Fortune. They’re also among The New York Times’ go-to photographers, having shot portraits of celebrities ranging from Ryan Gosling, Key & Peele, and Chelsea Handler to Martha Stewart and Snoop Dogg. On the advertising side, Brinson+Banks have been commissioned by Garnier, Toyota, Ford, Moet, Cuddleduds, and Red Bull, among others.

To all of their projects, they bring not just talent and enthusiasm but also the considerable power of two. “Working with us means twice the energy, ideas, and creativity on set, and during pre-production,” notes Kendrick.

“If we’re on a lifestyle shoot, we’re often shooting from two different angles,” explains David. “When only one of us is able to shoot—for instance, in a tethered studio situation—the other is normally either directing or helping map out the next shot. At a shoot for Garnier and PKT, we were shooting at a studio in New York, and Kendrick was shooting a still life while I shot portraits of the model, and then we reversed roles for the next setup. For the same client, we had to split up one day, one of us handling a shoot at one location and the other a scout day at the next locations in two different states.

“And on more than one occasion,” he continues, “I’ve served as a makeshift ladder as Kendrick shot atop my shoulders.”

Kendrick and David are big fans of social media, and in turn social media has brought Brinson+Banks many fans of their own. CNN, The Huffington Post, The Today Show, The Daily Mail, and many other media outlets have featured their ongoing Instagram series #BrinsonBanksing, in which the couple posts self-portraits re-creating a signature joyful pose of them kissing in various locations around the world. Now other people are taking their own #BrinsonBanksing photos using the same pose and hashtag. “A search of the tag on Instagram shows people #BrinsonBanksing in countries like Brazil, Ireland, and Costa Rica,” reports CNN.

While spare time is hard to come by, the pair have carved out space to develop two compelling personal projects: #WestCoastExplorersClub, which chronicles their many travels out West after spending their lives in the South, and “LA Woman,” an ongoing portrait series featuring creative women photographed at home in the City of Angels.

Brinson+Banks’ images have appeared in exhibitions in Houston, New York, Atlanta, and the Netherlands and are in the permanent collection of the Miriam and Ira D. Wallach Division of Art, Prints and Photographs: Print Collection at the New York Public Library, and the Museum of Contemporary Art of Georgia.

Walter Iooss

Walter Iooss in Montauk. Photo by Bjorn Iooss.

Walter Iooss in Montauk. Photo by Bjorn Iooss.

Walter Iooss is one of the sports world’s most respected photographers and perhaps the single most successful sports photographer in advertising today. He’s shot more than 300 Sports Illustrated covers (his first at the age of 19), contributed to the magazine’s Swimsuit Issue for 30-plus years, and published 13 books—including The New York Times #1 bestseller “Rare Air: Michael on Michael” in 1993, “Athlete” in 2008, and “Heaven” in 2010—and he has shot campaigns for clients ranging from the Esquire Network, Coca-Cola, Adidas, Nike, Oakley, and Canon to Gatorade, the National Milk Council, and Kellogg’s. His work has been exhibited at the Newseum in Washington, D.C., and the Annenberg Space for Photography in Los Angeles, among other important cultural institutions.

“He’s the best action shooter ever in sports,” says Scott Mc Kiernan, chairman of Zuma Press, the world’s largest independent editorial picture agency. “He has an uncanny ability to make you feel you’re there, even though you couldn’t be, because only a few people have that access.”

“The action comes to him, and he never misses. No one shoots like him,” notes Sports Illustrated’s longtime director of photography, Steve Fine. “He's an artist who is quite possibly the greatest sports photographer ever."

Walter was just 17 when he embarked on his photography career—his first assignment was for Sports Illustrated—and the intervening decades have only deepened his love of the medium. You can see it in his various personal projects, whether it’s his handmade, collaged diaries or his ongoing series on Montauk, where he and his family bought a house in 1977. “Photography is not a job. It’s a way of life,” he notes. “I live it, think it, and feel it. It's just in my DNA.”

Kwaku Alston

Kwaku Alston on location.

Kwaku Alston on location.

Kwaku Alston has photographed some of the most famous faces in the world—from Hollywood luminaries like Brad Pitt, Will Smith, Viola Davis, Denzel Washington, Robert Downey Jr., and Colin Farrell, to sports stars like Shaquille O’Neal and Jason Collins, to former President Barack Obama. But he is also a master at photographing so-called regular people who live inspiring lives. His portraits have a fresh, unaffected feel, yet they celebrate the extraordinariness of his subjects, striking a balance between contemporary documentary photography and classic celebrity portraiture.

A veteran advertising photographer, Kwaku has also shot ad campaigns for everyone ranging from Coca-Cola to BUTTONS and the History Channel. And he is an accomplished lifestyle photographer, a genre he has avidly pursued through personal projects such as his series “Fatherhood,” which was inspired by the birth of his first child; “Volkslivin,” which comprises photos of vintage Volkswagen buses; and “Venice,” which features spontaneous portraits of people and places he encountered while a longtime resident of the beachside neighborhood.

“I feel it’s important to do projects that matter to me and complement my personal beliefs,” says Kwaku, who is now based in Malibu, California. “If I can use photography to help change the way people view themselves and their relation to the world, then I've done my job. Now that I am a father, it is important to me for my children to see me passionate about doing what I love and making a difference through my art.”


Russell Peacock and Connie Hansen, a.k.a. Guzman.

Russell Peacock and Connie Hansen, a.k.a. Guzman.

Guzman is the award-winning husband-and-wife image-making duo Connie Hansen and Russell Peacock. Known both in the U.S. and Europe for their highly sophisticated photographic style and their affinity for the eccentric, the New York—based pair have worked across just about every category, with a concentration in advertising, men's fashion, conceptual photography, nudes, sports and recreation, and celebrity portraits.

"We enjoy the challenge of taking a client's concept and establishing a visual language, whether it's a single image or a series," say the pair. "And we believe firmly in the the art of collaboration—the final image is the result of the combined efforts of the creative director, art director, production designers, art department, hair and makeup, clothing stylists, etc."

The two collaborate closely on concepts and the look of their images, but in most cases it's Connie who takes the photos while Russell oversees postproduction, giving their work the signature Guzman identity. They are drawn to a project for the creativity of its concept, regardless of the size of the assignment. Guzman have been hired to work on large-scale productions involving multiple locations, complex scheduling, complicated production design, and special effects but are just as motivated by intimate and elegantly simple shoots.

"There have been more than a few campaigns that required us to travel to different locations and shoot an image in each one of them," they note. "We've had people/dancers colliding while powdered colors exploded around them, shot explosions with fireballs and falling debris, flown in helicopters while strapped to the floor with the door open to chase a racing boat in full sail off the coast of Corsica, photographed a mermaid in a tank used for the movie Alien, shot in an igloo built in a Brooklyn ice house, been up in a 10-story crane to photograph a model walking on the edge of a building, directed crowds at a mud-wrestling event and at a rave..."

"If the assignment is a portrait, we create an environment of collaboration and comfort, a place where the subject can reveal something of themselves, no matter how subtle. Sometimes we are told that the person we are to photograph has a very limited time frame, so we prepare for that. But many times, if the environment is comfortable and the person is having fun, they stay and we play. We strive to maintain a friendly, focused atmosphere. Happy is an important component on all our shoots."

As clear as they are about their creative vision and their collaborative process, Connie and Russell are appealingly elliptical in other areas. They are unlikely to ever give a straight answer about the origin of the name Guzman. In fact, in France they're known as Les Guzman. "Why not?" say the pair. And they prefer not to commit to how the name should be pronounced. Most people go with GUHZZ-man. "But," says Connie and Russell, "we respond to variations."

Matthias Clamer

Matthias Clamer.

Matthias Clamer.

Matthias Clamer is a celebrity, entertainment, and portrait photographer known for his creativity and sly wit. His talent lies in producing eye-catching imagery from even the most basic of premises. He has placed James Corden on a sinking Mercedes, posed the helmeted members of Daft Punk on a fake beach eating ice cream cones, and pictured Julia Louis-Dreyfus glamorously walking away from the scene of an accident unaware that she’s about to step into an open manhole.

“To me, playfulness is key,” he says. “When it’s too serious, it becomes predictable, and that’s when it starts to fall flat for me. I like humor, but not the ‘ha, ha, ha’ type. It better be buried and embedded. I love a little surprise.”

Through it all, he remains even keel on set. “I am calm even on the craziest shoot schedules,” notes Matthias, who has photographed all manner of rock stars, Hollywood celebrities, business moguls, and comedians, as well as key art for nearly all the major TV studios.

Matthias’ influences come from all sorts of places, not all of them expected. For a key art shoot for the FX drama The Americans, he wanted to evoke Russian propaganda posters, while the grainy, voyeuristic quality of surveillance photos inspired his publicity images. For the National Geographic channel, he shot eight executions of Explorer host Richard Bacon in scenarios ranging from alone in the woods at night to covered in honey to submerged in a swamp. Matthias is the photographer you go to when you need lots of assets, and you need all of them to be excellent.

Careful research goes into each of his shoots, no matter how famous and seemingly “known” his subject may be. “I learn everything I can about a subject, then let my mind go loose on characteristics that strike me as interesting or possibly visual,” says Matthias. “I like to go into shoots with a plan, but the plan is not absolute; it’s a framework that needs furnishing, and even the frame must be allowed to change. Even with a plan, a shoot is dynamic and needs space to breathe, which is the beauty of photography.”

Tobias Hutzler


Tobias Hutzler is an advertising and editorial photographer who brings elegance and beauty to every project, whether it's an ad campaign or a magazine feature. His images are often conceptual in nature, have strong graphic appeal, and make innovative use of light. Tobias has produced stunning images of automobiles in the desert using only moonlight, captured the colorful, prismatic path of drones in flight, and created enigmatic landscapes and portraits. His clients include Audi, Chrysler, Mercedes-Benz, Sony, Honda, Hyundai, Titan watches, Columbia Records, India's tourism board, The New Yorker, Time, Road & Track, Fast Company, GEO, Bloomberg Businessweek, New York magazine, the Smithsonian, and The New York Times Magazine.

"As a photographer, I think it is very important to be able to come up with new ideas, perspectives and solutions," says Tobias. "This helps the creatives produce something original and unique. And that's everybody's goal, isn't it?"

Tobias is also a director, with credits ranging from a motion piece for Audi, a music video for the band Magic Man, and the short film "Balance," which premiered at Time magazine's website. "Balance" was a viral hit, garnering millions of views worldwide. The film began as a personal project but inspired a print and motion campaign for Titan watches, shot and directed by Tobias.

"I am constantly shooting, trying to explore and push the boundaries of the digital medium," says Tobias. He has been honored by the Taylor Wessing Photographic Portrait Prize, the WPO World Photography Awards, the International Photography Awards, PDN, and the European Honda Photography Awards, and is work has been exhibited in museums such as the National Portrait Gallery in London, the Annenberg Space for Photography in Los Angeles, and the Museum of Modern Art in New York.

Born in Germany, Tobias was just a teenager when he set out on his first major photographic adventure: backpacking through Asia and Africa with a camera. "I crossed the Sahara desert, joined expeditions to climb the highest peaks in Africa, and photographed throughout India," he recalls. Just a few years later, he began photographing for international aid organizations in Asia and Africa. "My greatest influence has been traveling around the world," he explains. "Photography has helped me to process all these experiences. Through photography, I am able to understand, communicate, and tell stories."