SMart Book was a high-end coffee-table book showcasing the photographers represented by Stockland Martel, a New York City–based agency that enjoyed a successful run from 1984 till the end of 2017, when the owners retired. The book was produced each year, always with a new copy concept and design, and targets the agency’s clients in the advertising industry. I collaborated with the agency’s principals on the concept and selects for the book, wrote all the copy, and worked closely with the outside design firm we hired. First as a freelance copywriter and later as creative director, I worked on every SMart Book that Stockland Martel produced since 2005.
Below, a selection of covers.