Publicity

I write press releases and announcements that can be used across blogs and social media. Samples below.


Futuro Media Acquires Top Digital News Outlet Latino Rebels

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FOR IMMEDIATE RELEASE
Miami, Florida — April 18, 2018

The organization, founded by award-winning journalist Maria Hinojosa, has expanded its network of media properties for people of color with Latino Rebels, a pioneering digital news outlet founded by Julio Ricardo Varela that reaches millions through its website, radio programming, and podcasts. With the acquisition, Futuro cements its position as a leader in the Hispanic media space, with a portfolio that also includes Latino USA, NPR’s only English-language national Latino news and cultural weekly radio program.

“Over the years, Julio has built Latino Rebels into a trusted, smart, cutting-edge source of news and commentary,” noted Erika Dilday, executive director of Futuro Media. “We’re excited to make it part of the Futuro family and couldn’t be more proud to add it to the portfolio.”

The acquisition was announced April 18 in Miami at Hispanicize, where Varela was presented with a 2018 Positive Impact Award (PIA). Hispanicize is the largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.

“I’ve been trying to find the right home for Latino Rebels for three years. Futuro is a natural fit,” said Varela, whose ties to Futuro run deep. Since 2015, he has been the nonprofit’s digital media director, and he cohosts the popular political podcast In the Thick with Hinojosa. He recalled interviewing with Hinojosa in late 2014 and telling her he assumed that joining Futuro would mean he’d have to dissolve Latino Rebels. Her reply: “If you get rid of it, I’ll never talk to you again.”

The rest is history, though the future has yet to be written. Now that his Latino Rebels is under the Futuro umbrella, Varela anticipates taking his game-changing media outlet to the next level. “Maria is a visionary, and with Futuro she will make Latino Rebels even more a part of the national conversation,” he said. “I’m super excited.”

ABOUT LATINO REBELS
Founded in 2011, Latino Rebels (latinorebels.com) is one of the top Latino media outlets in the world. A collective of writers, editors, journalists, bloggers, opinion makers, and content curators, the group uses social media, news, humor, and commentary to analyze and observe the U.S. Latino world and Latin America. Latino Rebels reaches a wide audience through Latino Rebels Radio and its website, latinorebels.com, which has received more than 3 million unique views.

ABOUT JULIO RICARDO VARELA
Julio is the founder of Latino Rebels and since 2015 has been Futuro Media Group’s digital media director. He is also the cohost, with award-winning journalist and Futuro Media Group founder Maria Hinojosa, of the political podcast In the Thick. Before joining Futuro, Julio was a digital producer for Al Jazeera America’s “The Stream.” His work has been featured in many global media outlets, including The Washington Post, NBC News, The Guardian, ESPN, The New York Times, Quartz, Le Monde, WGBH, WNYC, Face the Nation, MSNBC, Fusion, Univision, and Telemundo. Julio is a recipient of the 2018 Positive Impact Awards (PIA), presented by Prudential Financial, Inc.

ABOUT THE FUTURO MEDIA GROUP
The Futuro Media Group (futuromediagroup.org) is an independent nonprofit organization committed to producing ethical multimedia journalism from a POC perspective and representing the new American mainstream. Based in Harlem and founded in 2010 by award-winning journalist Maria Hinojosa, and run by veteran media executive Erika Dilday, Futuro explores and gives a critical voice to the diversity of the American experience. The Futuro Media Group produces Latino USA, NPR’s only English-language national Latino news and cultural weekly radio program, which marks its 25th anniversary in 2018. The company also produces PBS’s America by the Numbers With Maria Hinojosa; the political podcast In the Thick; and Humanizing America, a series of documentary shorts presenting underreported human stories from the American electorate.

Contact:
Valeria Martinez
The Futuro Media Group
Valeria@futuromediagroup.org


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Deluxe monograph “Hollywood Royale” secures Matthew Rolston’s place in the pantheon of Los Angeles image makers

There have been several lush coffee-table books showcasing Matthew Rolston’s iconic portraiture, notably beautyLIGHT and Big Pictures, but his latest monograph takes the important next step of contextualizing him from an art-historical perspective. Hollywood Royale: Out of the School of Los Angeles examines Rolston’s contribution to the standard-setting era of 1980s magazine photography, a period that also saw the emergence of legendary image makers Greg Gorman, Annie LeibovitzSteven MeiselHerb Ritts, and Bruce Weber.

Hollywood Royale, to be published October 15 by teNeues of Germany, is a 270-page volume presenting a retrospective of Rolston’s work, with a particular focus on the heady days of the 1980s, when MadonnaGeorge MichaelMichael JacksonPrince, and other indelible pop stars, models, and celebrities ruled popular culture and blazed new trails in gender presentation and personal style. Rolston photographed them all, producing classic portraits that set the bar for generations to come.

The book also explores Rolston’s origin story, including his being “discovered” by Andy Warhol, who selected him to shoot portraits for Interview magazine in the late 1970s. Rolston flourished during those early Interview years, channeling his longtime passion for the idealized photography of MGM portrait studio master George Hurrell and putting his own spin on a glamorous style of photography that harked back to the golden age of Hollywood. In her essay for Hollywood RoyalePat Hackett, Warhol’s collaborator and editor of The Andy Warhol Diaries, singles out Rolston’s portrait of Martha Davis, frontwoman for the New Wave band the Motels, as Rolston’s “first real Hollywood glamour portrait.”

“Upon delivering his prints to Interview, Rolston explained that Davis’ song lyrics about unhappiness and romantic betrayal had inspired him to recreate the scene from Sunset Boulevard where Gloria Swanson/Norma Desmond, having attempted suicide in a bid for sympathy from William Holden, is lying in bed with bandages on her wrists,” writes Hackett. Hollywood glamor has been one of Matthew’s signatures ever since.

Details of six of Rolston’s portraits from Hollywood Royale (left to right, top to bottom): George Michael, Hand, London, 1986; Don Johnson, Polo Clothes, Miami, 1986; Jodie Foster, Director II, Los Angeles, 1991; Isabella Rossellini, Bird, New York, 1988; Lisa Bonet, Floating, Los Angeles, 1987; Cyndi Lauper, Crystals, New York, 1986.

Ultimately, though, Hollywood Royale is as much a history of Hollywood glamor as it is a compendium of Rolston’s work. The unforgettable style of Hollywood’s golden age in the Thirties and Forties had, by the early Seventies, become debased, only to be revived late in that decade and into the Eighties by Warhol, Helmut Newton, and Hurrell himself, who each put his own unmistakable stamp on the photographic art of seduction. Hollywood Royale looks at how that revival influenced the next generation of photographers, Rolston among them.

Andy Warhol, Self-Portrait in Drag, 1981. © 2017 The Andy Warhol Foundation for the Visual Arts, Inc. “There were always two sides to the Andy coin: Heads, he loved things that were really Real; Tails, things that were really Fake. ‘Glamour’ is completely fake. It’s the promise of everything you can never really have because it doesn’t really exist. But a glamorous photograph or film can make you believe that it does,” writes longtime Warhol collaborator Pat Hackett in her essay for Hollywood Royale.

Hollywood Royale features more than 100 photographs and was edited by Los Angeles gallerist David Fahey. The images span a host of photographic techniques, from classic 8×10 camera portraits to more stylized experiments in cross-processing, multiple exposure, and high-contrast color. The book also includes essays by Colin Westerbeck, noted photographic curator and expert on American photographer Irving Penn; and Charles Churchward, longtime creative director of both Vogue and Vanity Fair magazines and author of The Golden Hour, a definitive biography of photographer Herb Ritts.

Hollywood Royale will make its European debut on October 21 via an exhibition at Camera Work Galerie in Berlin, where it will be on view through December 2. The show will then travel to the U.S., where it will be on display at Fahey/Klein Gallery in Los Angeles from March 2 to April 21.

To learn more about Hollywood Royale, please visit hollywoodroyale.com.

Hollywood Royale is available at amazon.com. Purchase your copy here.