REELS FOR GIANT ARTISTS

In 2022 and 2024, Giant commissioned an editor to create a reel showcasing the agency’s roster and capabilities. I consulted on the work being featured, the messaging of the reel (what text to add and why), and the edit itself.

In 2024, I proposed a different strategy. What if we created short reels in the style of Instagram and made a handful of them throughout the year? And brought the editing in house? This would give Giant flexibility to focus on themes or events that are important in the moment, as well to flash a more casual style that to me feels more in line with the culture at large. I cut the first reel myself, which—at the suggestion of Giant founder Jen Jenkins—Giant’s social media manager paired with Chappell Roan’s “Pink Pony Club.” Fun.